1 · POSITION
Fourth-generation Floirat-Chevanne steward; GM of Hôtel Byblos from 2001, head of Groupe Floirat from 2006, and contemporary author of the 2025 Floirat Signatures identity.
2 · CLASSIFICATION
Part IX · Group III · defining owner/operator/steward. His authorship is generational renewal, not creation of Byblos.
3 · ANCHOR
LHL-H-538 · Hôtel Byblos Saint-Tropez. Corporate cross-reference: LHL-443 · Floirat Signatures.
4 · §17 LINEAGE
NEW CODES flags a possible future joint line: The Floirat Family — Sylvain → Antoine Chevanne. Until ratified, the reserved individual code is retained.
5 · BIRTH
French corporate records place his birth in September 1973; a 2003 Guardian profile describing him as 29 is consistent with that.
6 · FOURTH GENERATION
He is Sylvain Floirat's great-grandson and the fourth generation associated with the family hospitality house.
7 · GROWING UP AT BYBLOS
Chevanne has said he grew up around Byblos from early childhood; the hotel was family environment before workplace.
8 · INHERITED INSTITUTION
By 2001 Byblos already carried decades of social mythology, Les Caves du Roy, loyal guests and deep staff memory.
9 · THE CHALLENGE
His problem was not making Byblos famous but changing a famous hotel without reducing inheritance to nostalgia.
10 · 2001
At 28 he became general manager of Hôtel Byblos after the incumbent director left.
11 · FORTY-EIGHT HOURS
He later recalled that his father gave him 48 hours to decide whether to take the role.
12 · NO MANUAL
He described entering with little experience, no manual and strong deputies around him.
13 · FIRST DECISION
Business Traveller records that his first action as GM was effectively to do nothing: he observed.
14 · OBSERVATION
He watched how people who had known him for years responded to him as leader and waited about a year before changing the hotel.
15 · WHY OBSERVATION MATTERS
In a family hotel, staff and repeat guests can carry more institutional memory than a new executive.
16 · BYBLOS AS BLOOD
The Guardian quoted Chevanne saying Byblos was in his blood, capturing the overlap between biography and house history.
17 · RESTAURANTS FIRST
Early in his tenure he emphasized F&B, including Alain Ducasse's Spoon concept and his own Bayader restaurant.
18 · DUCASSE
The Ducasse relationship became one of the most visible culinary partnerships of the Chevanne era.
19 · BEYOND ROOMS
Food and nightlife anticipated the later group strategy: hospitality, gastronomy and entertainment.
20 · 2006
After five years at Byblos, Chevanne took leadership of Groupe Floirat in 2006.
21 · FROM HOTEL TO GROUP
His authorship expanded from one hotel to capital allocation and strategy across a family portfolio.
22 · LUXURY STRATEGY
Industry histories associate his leadership with a stronger focus on prestige and luxury hospitality.
23 · BYBLOS LABORATORY
Byblos remained the main laboratory for partnerships, design, F&B and social concepts.
24 · FIVE-STAR ERA
Byblos obtained France's five-star classification during his leadership era.
25 · PALACE 2012
On 28 June 2012 Byblos received the official Palace distinction; Chevanne described it as collective achievement.
26 · PALACE LOST
Byblos is absent from France's renewed 2026 Palace list. It remains five-star, so Palace is now historical status.
27 · WHY LOSS BELONGS
Candour requires recording loss of an accolade as clearly as its award.
28 · ART DE VIVRE
Chevanne frames Byblos through freedom, sociability, discretion and limited formality rather than technical luxury alone.
29 · SPACE, TIME, FREEDOM
In TIME France in 2026 he summarized luxury in three words: space, time and freedom.
30 · PRIVACY
He has repeatedly emphasized guest discretion and protection from intrusive photography as part of Byblos culture.
31 · STAFF CONTINUITY
Long-serving employees are part of the institution; stewardship therefore means continuity of people as well as design.
32 · MIREILLE CHEVANNE
His mother Mireille materially shaped modern room decoration and iterative seasonal renewal.
33 · SHARED AUTHORSHIP
The modern Byblos is not Antoine's work alone: family, managers, chefs and designers all contribute.
34 · DELEGATION
After moving to group leadership he used professional general managers rather than retaining permanent day-to-day hotel control.
35 · CHRISTOPHE CHAUVIN
Chauvin became a major Byblos operator and later returned as GM and brand-development leader.
36 · LES CAVES DU ROY
Chevanne preserved nightlife as a core hospitality discipline rather than a nostalgic side business.
37 · 50TH ANNIVERSARY
In 2017 Byblos and Les Caves celebrated fifty years through renovation, events and luxury-house partnerships.
38 · LUXURY PARTNERSHIPS
Goyard, Audemars Piguet, Dom Pérignon, Rolls-Royce, Sisley and Missoni were among partners used to reinforce the luxury ecosystem.
39 · BYBLOS BEACH
The later beach club expanded the Saint-Tropez system into sleep + beach + night.
40 · THREE PILLARS
A 2025 interview attributes to Chevanne a strategy around luxury hospitality, gastronomy and entertainment.
41 · PORTFOLIO
The group also holds La Réserve Saint-Jean-de-Luz and Les Manoirs de Tourgéville.
42 · NO STANDARDIZATION
Chevanne's collection logic preserves distinct houses rather than turning them into identical Floirat hotels.
43 · 2025 REBRAND
Groupe Floirat became Floirat Signatures in 2025.
44 · WHY SIGNATURES
The name formalizes a curatorial principle: common family stewardship, individual property signatures.
45 · INDEPENDENT AUTHORSHIP
The rebrand is the clearest evidence that Chevanne is more than the last name in a family genealogy.
46 · OWNER AND CHAIRMAN
Business Traveller identifies him in 2026 as owner and chairman of Floirat Signatures.
47 · 60TH ANNIVERSARY
Current renewal is also preparation for Byblos's sixtieth anniversary in 2027.
48 · LAURA GONZALEZ
Recent commissions to Laura Gonzalez illustrate Chevanne's editorial method: strong external authors working inside an inherited house identity.
49 · LAYERED DESIGN
Byblos remains visually layered rather than becoming a single-designer hotel.
50 · ART CONTINUITY
The family art collection continues to grow, making art inherited capital rather than frozen décor.
51 · BEYOND THE STAY
Beach, nightlife, retail and branded objects extend Byblos beyond room inventory.
52 · CURRENT SETBACK
The 2026 Palace-status loss coincides with renovation and anniversary preparation; this master records both without claiming causation.
53 · NOT THE FOUNDER
Chevanne did not create Byblos, Groupe Floirat or Les Caves du Roy. Gay-Para and Sylvain Floirat remain predecessor authors.
54 · NOT MERELY AN HEIR
Twenty-five years of leadership, the three-pillar strategy and Floirat Signatures rebrand constitute independent authorship.
55 · AUTHORSHIP TEST
Without Chevanne, the current group strategy, brand name, F&B evolution, beach extension and partnership architecture would be materially different.
56 · SYLVAIN FLOIRAT LINK
LHL-P-368 represents acquisition and institutionalization; Chevanne represents fourth-generation renewal.
57 · GAY-PARA LINK
LHL-P-370 remains creator of Byblos; Chevanne's authorship begins three generations after the 1967 transfer.
58 · CURRENT STATUS
As of September 2026 Chevanne remains the leading family steward associated with Floirat Signatures and Byblos.
59 · TIMELINE
September 1973 — born. 2001 — GM of Byblos. 2006 — leadership of Groupe Floirat. 2012 — Palace distinction. 2017 — 50th anniversary. 2025 — Floirat Signatures. 2026 — Byblos no longer on the renewed Palace list; renewal continues toward the 60th anniversary.
60 · PROFILE
Antoine Chevanne. Born September 1973. Owner/chairman of Floirat Signatures; fourth-generation family steward. Anchor: LHL-H-538 · Hôtel Byblos Saint-Tropez.
61 · CANDOUR
⚑ Sources variously use CEO, président du directoire, owner and chairman; the stable fact is leadership of the family group from 2006. ⚑ Only September 1973 is supported here; no day is invented. ⚑ Byblos's Palace distinction is historical, not current in 2026. ⚑ Modern Byblos is shared authorship. ⚑ Under unresolved §17, P-368 and P-369 may ultimately become one Floirat-family lineage entry.
62 · CONCLUSION
Chevanne's contribution is not that he inherited Byblos. It is that he learned how not to suffocate it with inheritance: observe first, then renew restaurants, design, beach life and the group while preserving the informal freedom that makes the house recognizable. Sources Signed source titles below are active hyperlinks. Accessed September 2026. 1. Business Traveller · Bardot, Byblos and the Family That Built a Saint-Tropez Icon · 19 June 2026 2. TIME France · Le Byblos perpétue le mythe de Saint-Tropez · 9 May 2026 3. L'Hôtellerie Restauration · Hôtellerie et transmission : des histoires de familles · 2023 4. The Guardian · Trop till you drop · 13 July 2003 5. Forbes · St. Tropez Icon Hotel Byblos Returns To The Spotlight · 4 June 2025 6. Luxus Plus · Interview Antoine Chevanne & Jean-Marie Trancher · 2025 7. Le Temps · Byblos, la légende d'un palace · 2017 8. Le Monde · Saint-Tropez : plaisirs de jour, excès de nuits · 18 July 2017 9. Floirat / Byblos · 50th Anniversary history dossier 10. Hôtel Byblos Saint-Tropez · Company profile / Floirat Signatures 11. Atout France · Hotel classification database 12. Le Monde · Updated list of France's Palaces · 2 June 2026